On capturing and tracking data for the purpose of evaluating usage
In this episode Jacky and Daniel meet with Jane Portman, CEO of Userlist, email automation software, and podcast host of "UI breakfast" and "Better Late Than Never", exploring these topics:
What basic key metrics to look at while evaluating your marketing and software usage
What is activating data and how to define it for your business
Where is the silver lining between asking too much data during signup process and asking not enough
How to deal with user privacy rights and stay legally compliant
What does "company account" mean and why we should pay attention to that
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